Esports startup cofounded by cricketer Kumar Sangakkara raises USD 3.2 mn in Seed funding

Behaviol, the next-generation esports platform, has emerged from stealth with $2.5 million USD in seed funding to bring some of the world’s biggest sports to the metaverse.

Co-founded by cricketing legend Kumar Sangakkara and entrepreneurs Dr. Dinuk Jayasuriya, Reza Magdon-Ismail and Krishan Deegalla, Behaviol is a tech company building a new virtual sporting world on the metaverse, where sportspeople are virtual characters, powered by artificial intelligence (AI).

Behaviol’s seed round was led by Hangar X and backed by investors including Jordan Waxman, founder and managing director of the $3 billion Nucleus Advisors fund; Jason Lenga, former Tiger Global partner and Mark D’Alessandro. The addition of these strategic investors will help Behaviol’s growth trajectory as it moves to game launch and global expansion. Behaviol’s first game, Meta 11, will shepherd the world’s second-most popular sport of cricket to the metaverse, bringing a new take on the fantasy sporting leagues already played by hundreds of millions of fans globally.

In Meta 11, players will be able to acquire, nurture and improve their team of cricket stars. Powered by artificial intelligence, the virtual teams will face off against one another on the pitch to determine who reigns supreme, playing to a crowd of real spectators who can watch and support their favourite teams in the metaverse.

The core technology behind Behaviol will be used as the base infrastructure for a range of other sporting codes and franchises in the future. Behaviol CEO Krishan Deegalla said: “What started out as a general conversation between friends sitting around the table, has now morphed into a stimulating new gaming concept that has the potential to redefine esports as we know it.

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